Pricing
Pricing strategy, markdowns, promotions and competitive math.
About this topic
Pricing calculators help retailers set, change and promote prices with confidence. Markup, markdown, promotion uplift, BOGO offers, bundle pricing and competitive index tools cover every common pricing decision.
Why it matters
Pricing is the highest-leverage profit lever in retail. A 1% improvement in realised price typically delivers 8–11% more operating profit because almost none of that uplift carries incremental cost. The same logic works against you: small unmodeled discounts compound into multi-point margin losses.
Calculators in this category
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