Category

Retail Operations

Day-to-day store KPIs that drive sales, basket and conversion.

About this topic

Retail Operations covers the metrics store managers track every shift: conversion, average basket, units per transaction, sales per square foot and footfall productivity. These calculators help you isolate which lever — traffic, conversion or basket — is moving the top line.

Why it matters

Operations are where 80% of in-store profit improvement actually happens. Pricing and assortment are usually set at head office; what the store team controls is execution. Tracking the right operational KPIs is the difference between a store that just opens its doors and one that gets the most out of every customer who walks in.

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